The Sportcraft Treadmill – It’s How You Get Up After the Fall
In 2005, Sportcraft Treadmill was made to recall over 1,200 of its products because there were over a hundred reports of uncontrolled acceleration of three of its model treadmills that caused people to fall and sustain injuries. The company suffered a backlash, not for all its manufactured products, but only for the Sportcraft Treadmill.
It’s not entirely true that treadmills and folding treadmills are alien territories for Sportcraft because it is a popular maker for all indoor sports products. While a treadmill is hardly considered a sports product but you can see the connection. It was just sheer bad luck on the side of the Sportcraft Treadmill, paired with bad quality control.
The products were manufactured in Taiwan and China, which is usually a bad sign. But there are a lot of companies that have been successful whilst still having its cheap manufacturing in China. The main problem was quality control.
The Sportcraft Treamill Future
Anyway, 2005 can already be considered history, so that it’s not a surprise that the Sportcraft Treadmill has started to make decent sales again for the product. Still it could not compete with the better known brands in the market. The problem with history is that while some people have forgotten it, it is also documented and forever leaves an impression so that people who do not know about the Sportcraft Treadmill recall, will eventually hear or read about it anyway.
Among the reviews of the treadmill following the embarrassing 2005 incident was the brand manufactured the worst electronically designed treadmill in the market. Now, since these reviews were done after the recall, it cannot be certain if this was bias-free or if the opinion was already based on the results.
The main selling point for the Sportcraft Treadmill is the price. This is because while companies are manufacturing electric treadmills, Sportcraft manufactures both the electrical and mechanical. This way, choosing mechanical would mean less expenses both in the immediate and in the long run. Mechanical treadmills are cheaper and one doesn’t even have to pay for the electricity while using it.
The Sportscraft Treadmill is also considered a trainer-treadmill because it slowly develops the muscles of the body. This means that it can start you off slow. In fact, this is the brand more popular in hospitals for rehabilitation.
Still a more popular brand for treadmills or more particularly the folding treadmills, is the Reebok Treadmill. I don’t think it’s necessary to explain this because the brand name will speak for itself. But a little bit of trivia, Reebok doesn’t really manufacture its own treadmill. The rights were bought by ICON but the Reebok puts its seal on it with quality control assessment and assurance, an important company branch mismanaged by Sportcraft in its treadmill manufacturing.
Tags: electric treadmill, folding treadmills, folding treadmill